The main reasons for this suggestion were:
- To avoid leaking PageRank with sitewide external links.
- To avoid having your Feedburner feed page ranking higher than your blog.
- To avoid duplicate content issues (since your Feedburner feed page has similar content to your blog).
A couple of weeks ago, however, I re-analyzed this issue, and came to the conclusion that perhaps it is time to let the nofollow go on these links. How come? Because the three main reasons I listed above no longer exist.
Google confirmed a while ago that using the nofollow attribute won’t “capture” your link juice inside your site. It only will signal to Google that you don’t trust the site on the other hand.
Second, having Feedburner pages ranking higher than the blog used to be a problem a couple of years ago, but it rarely happens these days.
Third, most blogs have migrated to post excerpts on the homepage, so your Feedburber page won’t look like any other page on your site, removing the risk of duplicate content problems. Even if you still display full posts on the homepage Google will certainly know that your Feedburner page is not a duplicate version of your site (after all Google owns Feedburner).
There you go, I don’t see that much of a reason to keep a nofollow attribute on these links anymore. In fact I have dropped it last month already, but only now I got the time to write about it.
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