When I started blogging I remember that I used to check the statistics daily. Sometimes even more often than daily. It was just fascinating to see the little numbers, especially when they were increasing.
The same thing happened with my second blog or when I started using Adsense, and by that time I was spending around 30 minutes everyday just looking at my various dashboards and web analytics programs.
Guess what, these sessions accounted for almost 15 hours every month, and I sure could have used them more efficiently. If you behave similarly when it comes to checking the statistics, stop!
Sure, studying the numbers is very important, but you need to do it strategically and not obsessively. Develop a schedule with fixed days on the month where you will sit down and carry a structured analysis. Know what factors you are looking for, track the trends and draw conclusions that will be applied to your overall blogging strategy.
There is no correct frequency for checking the statistics. You can do it weekly or even monthly, just make sure that you are using the numbers rather than being used by them.
Friday, March 2, 2012
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment