Underpromise and Overdeliver

If you set expectations high and fail to live up to them you will lose trust and credibility. This concept applies to every endeavour in life, whether we talk about business, relationships or blogging. How should you cope with expectations? Underpromise and overdeliver, always.
Bloggers need to consider this factor both in terms of quantity and quality. Should I decide to write three times a week on this blog people would probably lose some interest, after all the name says “Daily Blog Tips”. Notice that in order to be daily all I would need to do is to write one post per day, but I try to overdeliver and write at least three posts daily.
Secondly, bloggers must also consider the expectations they create regarding the quality and usefulness of the posts. If you promise to change people’s life with your blog you better do it or else they will feel that you are not living up to your purpose. What should you expect from Daily Blog Tips? Simple and effective tips to improve your blog. Nothing more, nothing less.
Make sure you meet the expectations of your readers both in terms of quantity and quality. Better yet, underpromise and overdeliver!