If you scroll down to the footer of Daily Blog Tips you will notice a couple of flags, where the user can click to translate the content of the pages into different languages. This translator plugin was installed a couple of months ago, and it had a tangible impact on my traffic and page views, increasing it by 20%.
I am fluent in English, Portuguese, Spanish and Italian, but translating my posts into those languages would consume far too much time. Bear in mind that the translation is automatic and performed by computers, meaning that you should not expect a smooth and well structured version of your posts on other languages.
Despite the reduced quality, however, I believe that the plugin is worth because it will enable readers that are not fluent in English to get a general idea from your posts. Secondly, since the translated pages are cached, you will also receive search engine traffic from people searching in other languages. Even if those visitors might find a poorly translated page they can check the English version and become regular readers of your blog.
Currently I am using Angsuman’s Translator Plugin Pro. It costs $30 but it seems to be the most reliable and search engine friendly translator (it creates a clear URL structure for the translated pages). Alternatively you can try the Global Translator Plugin, which is free but creates long and complex URLs for the translated pages.
Sunday, March 11, 2012
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