I believe I was one of the first people to recommend displaying an RSS icon below single posts, and now pretty much all blogs do that.
It is a logical thing after all. Often times visitors will come to your site via search engines or via referral links, and they will just read the article they are looking for and move on (probably missing the RSS icons you have on the header or on top of the sidebar). If you place a message at the bottom of each post, encouraging visitors to subscribe, you might capture their attention and convince them to grab your feed.
What about email subscription forms though? Could they work as efficiently on the bottom of single posts? I had a feeling that they could, and I decided to test it out on my blogs. The results were pretty amazing.
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