The Design Evolution of 11 Popular Blogs

How did the design of blogs like TechCrunch or Gizmodo changed over the time? The guys from Pingdom were curious about that, and decided to profile 11 popular blogs, with pictures of their design back in the day and today.
A couple of interesting things that I noticed:

• Most popular blogs started with a traditional blog-like design (e.g., with categories, a tagline below the logo and so on) and migrated to a magazine-like style.
• Most blogs started with no ads or monetization schemes at all, meaning that the goal of the authors was probably not to make money initially
• Most of them kept their brand while changing designs (i.e. preserving colors and logos)

You can check all the 11 images on the original post.